Keith Conway

Keith Conway
is a change agent.

Some people call him a UX consultant, and to others, he is known as solid product designer with a keen eye for services. Keith however, considers himself a lifelong learner who motivates monolithic corporate cultures toward collective action.

An ardent student of complex systems, Keith leverages service design and systems thinking to identify patterns between seemingly unrelated signals, then facilitates hands on workshops with clients to bridge the gap between disparate value systems. This collaborative approach is grounded in an innate ability to architect win-win solutions that solve unmet customer and business needs simply, grow positive corporate culture based on a shared value system, and finally create new modes of profitability for the organization to reinvest back in change.

In his free time, Keith studies cycles and patterns found in nature, complexity theory, atmospheric dynamics, macroeconomics, security, ancient astrology, HAM radio, and wilderness medicine.

Services Include

  • Facilitating the co-development of your strategic vision
  • Identifying unseen patterns by synthesizing massive amounts of disparate information
  • Journey Mapping, Service Design, and User Experience Leadership
  • Architecting solutions that optimize your business and culture for systemic change
  • Competitive Intelligence and Risk Assessment

Selected Work

Below is a video of a talk Keith recently gave at DEFCON 25 in the Social Engineering Village. The talk defines a new method of business transformation by outlining an iterative framework along three main vectors: assess the people and environment, craft a narrative, then utilize timing to deliver your message for maximum impact.


  • Macy’s
  • Coca-Cola
  • Facebook
  • Spotify
  • Computer Associates
  • Americans Elect
  • WebMD
  • Penguin
  • Focal Press
  • Google
  • Neutrogena
  • Bristol-Myers Squibb
  • Estée Lauder
  • Time Magazine
  • Johnson & Johnson
  • National Grid
  • PetCareRX
  • Nissan
  • LBi
  • Adjacent to One
  • Big Human
  • W2O
  • EFWA
  • Fluid

The Code


  1. Learn to say no
  2. Cut your losses
  3. Look out for #1
  4. Knowing what you don't want is greater than or equal to knowing what you do want
  5. Only the penitent man shall pass
  6. Soft eyes firm hands
  7. Keep your head up
  8. Be like water
  9. Pick your battles, but stand your ground
  10. Semper Paratus
  11. Remember who you are
  12. Don't mistake confidence with competency
  13. Watch your six
  14. Pay yourself first