CASE
STUDIES

The work below is a collection of previously unreleased projects due to NDA’s, and curated as a 2020 remastering. Given the context of each individual project, when viewed as a whole - the work is even more important especially today. My role was always unique, and these cases were written to give you a true sense of my experience as there were many lessons pushing the envelope to the future.

01.

ALGIRHYTHM & MONOLITH

EXPONENTIAL MISSION PATCHES AND ETHOS

A pair of mission patches designed to be given to unique people who are in search of their own truth, and on the mission to transform the monoliths that have impacted their lives.

02.

THE INVISIBLE HANDS TENDING THE SECRET GREENS

GEOPOLITICAL RISK TALK IN THE CANNABIS VILLAGE AT DEFCON 26

A talk given at the DEFCON 26 hacker conference illustrates the real intent behind the legalization of cannabis in the US, a mass social engineering operation to renegotiate the social contract of the world.

03.

REINVENTING RETAIL

REDESIGNING MACY’S STRATEGIC VISION & DEFCON 25 SOCIAL ENGINEERING VILLAGE TALK

What started as an opportunity to redesign Macy’s dot-com (online) strategy, developed into a complete digital transformation of the overall strategic vision and retail experience for the company.

04.

HACKING JOURNEY MAPS

FILMING MACY’S IN-STORE CHECKOUT FLOW

I ran an unconventional approach to journey mapping by filming checkout like a reality TV series. The resulting film was presented to the C-Suite, and our proposed changes were implemented fleet wide across Macy’s.

05.

VOTE FOR THE PRESIDENT ON THE INTERNET

AMERICANS ELECT: THE FIRST EVER BI-PARTIAlSAN NATIONAL ONLINE PRIMARY

During the 2012 election cycle, Americans Elect asked - if billions of dollars are transacted across the web every day, why can’t we vote on the internet? What was created sought to produce a bi-partisan ticket that would appear on the 2012 ballot.

06.

TE ESTOY MIRANDO (I’M WATCHING YOU)

DIGITAL ETHNOGRAPHY SURVEYING THE UNSEEN LIFE & SOCIALIST CULTURE OF CUBA

What started as a location scouting mission, transformed into offbeat ethnographic investigation chronicling the unseen aspects of this magical island. This case investigates daily life, black markets, communist dynamics, and the flow of information in a world where digitization has yet to catch up.

07.

COCA-COLA PLACELIST SPOTIFY APP

NEGOTIATING DESIGN BETWEEN FACEBOOK, SPOTIFY, COCA-COLA, AND LBI

Coke asked, what would the playlist of a place sound like? The result was Placelists. This is the story of how the process and negotiation went down between four major companies with divergent interests, and how they finally aligned to successfully launch.

08.

THE $BTC BOMB

HONORS PROJECT FOR SETH GODIN’S ALTMBA COHORT 18

Many people view Bitcoin as digital gold. However there is an alternative perspective that may appear counter intuitive. That view holds that Bitcoin is a tactical nuke designed to destroy dollar hegemony. But not in the way you might think.